Waltham, Mass. – May 4, 2015 – Digital marketing company IMN (iMakeNews Inc.) is asking marketers in the U.S. and Canada to take IMN's 2015 Content Marketing Survey, an annual cross-industry research project.
Since 2012, IMN has polled marketers across various vertical industries to better understand the current state of their content marketing programs and how those programs fit into their overarching marketing strategies.
"When content marketers strategically create and distribute meaningful content to a clearly defined audience, they can drive profitable customer action," said Rick Kerr, vice president and general manager, IMN. "The results of IMN's Content Marketing Survey are one more resource marketers can use to improve their content marketing success and gauge best practices in their industry and in others."
Kerr noted the Content Marketing Survey offers insight into key marketing trends across multiple industries, with a specific focus on the automotive, banking and financial services, direct selling, and franchise industries. He said IMN welcomes marketers from all industries to take the survey.
This year's survey will close May 22, 2015. Results are expected to be released in July 2015.
Past survey results have revealed several cross-industry trends for content marketing efforts. Although content marketing is a medium to high priority for a majority of marketers, nearly half dedicate less than 10 percent of the marketing budget to it. Also, the primary challenge for many marketers in 2013 and 2014 was finding and sourcing engaging content.
"These trends could be problematic for marketers whose goals are tied to profitable customer action," Kerr said. "We hope results from this year's survey show the types of best practices and initiatives marketers are following to better reach their target audiences."
IMN (iMakeNews Inc.) is the digital marketing company that delivers email newsletters with branded custom content for direct selling, banking and financial services, and franchise industries. For more information, visit imninc.com, follow on Twitter @loyaltydriver, or connect on the IMN Facebook page.
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IMN Media Contact:
Loretta R. Good