LA CROSSE, Wis. -- Appealing to the soccer-mom demographic, the 354-store Kwik Trip chain is opting for a new look, one the company intends to expand across its entire network. What's most prominent is the emphasis on fresh food, inclusive of its roller grill selection, bananas-and-fruit display and coffee bar. Soft colors and lighting segment the store and add a warm, "Whole Foods" feel.

"The traditional c-store demographic has been 'bubba'," John McHugh, manager of corporate communications and leadership development for the La Crosse, Wis.-based chain, told CSP Daily News. "We're hoping to attract the soccer moms."

CHICAGO -- NRC Realty Advisors LLC (NRC) has announced July 31, 2009, as the bid deadline for five fee properties that are former gas stations operated by bankrupt Appalachian Oil Co. Inc. (Appco). The five former stations in question are located in Woodway, Clinchport and Duffield, Va., and Manchester and Olive Hill, Ky.

The real estate is being sold with no deed restrictions, meaning it can be used for a convenience store or anything else. Potential buyers may bid in a "buy one, some or all" format for these five locations, said NRC.

DALLAS -- 7-Eleven Inc. is launching a new military veterans franchise program this month that offers discounted franchise fees to retired or separated veterans of the U.S. Armed Forces who have been honorably discharged from the service. Qualified veterans who become first-time 7-Eleven franchisees will receive a 10% discount on the initial franchise fee for the first 7-Eleven store they franchise. This discount can range from $1,000 up to approximately $35,000, depending on the store.

"This is the first time we have offered a reduction like this in our franchise fees, and I can't think of a better group to receive this benefit than the men and women who have so selflessly served to protect the freedoms we enjoy in America," said 7-Eleven president and CEO Joe DePinto.