National e-Business Newsletter
August 2010
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List of Links from BDC/Internet Managers from around the country.

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CONTENTS
Links
Digital Dealer 9
Earn The Right To Be Heard
Dealer Asset Delivery System (DADS)
Sales Match Process
How much is it costing you to be fair?
Have you seen this article? Sneak Peek: Exploring New Territory
How much is it costing you to be fair?
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Digital Dealer 9

 
Attention general managers and dealer principals: Do you need to enhance your Internet sales skills? Here’s a sample of just 2 of the sessions by dealership practitioners & thought leaders to be offered in the fall:

 [FULL STORY]
 
Earn The Right To Be Heard
by Paul Smith, Ford Lincoln Mercury Digital Team, Memphis Region


The Jenkins and Wynne Internet and BDC department has a motto and model that they live by. "You must earn the right to be heard" says director Casey Jenkins and that model is how we run our business. Whenever they have a customer that does not respond back after submitting a lead or they have a lost sale they ask the question "did we earn the right to be heard?" When a lead comes into this department they have a 5 step process to connect with that customer and gives them the right to be heard:

 [FULL STORY]
 
Dealer Asset Delivery System (DADS)

 
Customized marketing campaigns get results for dealerships and Ford Motor Company has made it easier than ever for you to create them.
 
Through the web-based Dealer Asset Delivery System (DADS), you have access to the same digital assets available to Ford and Lincoln Mercury regional and corporate marketing offices. Choose assets from an array of national campaigns, customize with your dealership information, then download for use in your local marketing programs.

 [FULL STORY]
 
Sales Match Process
by Josh Dunham, Ford & Lincoln Mercury Marketing, Dealer Lead Management


The eBusiness Metrics Reports take the lead information as submitted by the customer (and not any changes/additions made by dealers) and compares it to sales information entered into CONCEPS by the dealer.
We don't look at any "sales" information reported in any lead management tool (SP or ALM) because it is self-reported and is not necessarily a reliable measure of final sales.

 [FULL STORY]
 
How much is it costing you to be fair?
by Scott Wanasek, Ford Lincoln Mercury Digital Team


It is a fact that the internet sales process that consistently has the lowest Close Rate is that what is referred to as “Shotgun” or “Round Robin”. The description of either process could be explained as; 1.) One person answering the incoming email then passing the lead out to the sales force in an equal fashion or, 2.) The lead being answered by any of a number of salespeople assigned randomly but evenly.

 [FULL STORY]
 
Have you seen this article? Sneak Peek: Exploring New Territory
Only available in imn|Loyalty Driver eNewsletters! An early look at the completely redesigned 2011 Ford Explorer...


The August editions of IMN's Loyalty Driver eNewsletters for Ford dealers featured a "sneak peek" of the all new Ford Explorer and the response from Ford dealer customers and prospects has been huge!  Click "Full Story" to see the article and learn more about how Ford dealers can use the thousands of clicks this article received to their advantage! 

[FULL STORY]
 
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