National e-Business Newsletter
February 2010
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Links

List of Links from BDC/Internet Managers from around the country.

Click HERE to visit now


 
Calendar of Events
Templates and Tools
Digital Marketing Consultants

 
CONTENTS
Links
Pre-Qualify No One
Social Marketing
2010 Digital Support
Social Media, great idea! How do I manage it?
DealerConnection Premier Customization Service
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2010 Digital Support

The Ford, Lincoln and Mercury Lead Management Team is pleased to announce that the Digital Marketing Consultant program will continue for 2010. During every dealership visit, these agents will assist you with your internet business by executing a detailed checklist and action plan with you and your management team.

[FULL STORY]
 

Social Marketing
Nick Cybela, FLM Digital Team


Social marketing is a new channel that empowers dealerships to connect directly with their consumers, leverage word of mouth, and stay top of mind to awareness and loyalty in their efforts.
If you’ve watched the social marketing videos like “Social Media revolution,” you know the massive audience that sites like Facebook and Twitter accommodate. But what does that mean for dealerships?

[FULL STORY]
 

DealerConnection Premier Customization Service
by FordDirect


Differentiate your DealerConnection website with the DealerConnection Premier Customization Service, which will update and customize your DealerConnection website to provide a distinct look and enhanced functionality that will drive additional Internet referrals and sales to your dealership.

[FULL STORY]
 
The 8th Digital Dealer Conference & Exposition
Are you attending? April 20th-22nd, 2010 in Orlando, Florida
Yes
No
Maybe
  See Results
Pre-Qualify No One
by Scott Wanasek, FLM Digital Team


I’m guessing we’ve all burned ourselves or had a salesperson burn the dealership by pre-qualifying a customer. When I started in the business the mistake would be made by judging a potential customer by the car they drove up in, or the clothes they happened to be wearing. As times progressed the phone became more popular and now it was possible to pre-qualify someone by the way they talked via pronunciation or an accent. We have now evolved as a society that we can pre-qualify someone by as little as there typing skills (or lack thereof).

[FULL STORY]
 

Social Media, great idea! How do I manage it?
by Mark Fragola, FLM Digital Team


So you now are signing up for all different Social Media sites as a tool to help promote your dealership and its services in the community. Great! How do you keep up with all the different sites and keep current content posted to them. The Ford Digital Marketing Team has a great free tool that if you haven’t already discovered it, will help make your life a lot easier.

[FULL STORY]
 

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