National e-Business Newsletter
April 2012
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Links

List of Links from BDC/Internet Managers from around the country.

Click HERE to visit now
 
eBusiness Portal
Ford BDC Blog
Calendar of Events
Templates and Tools
Digital Marketing Consultants
FordDirect
IMN LD for Ford

 
CONTENTS
Links
Facebook Content
Selling U QuickTip
5 Key Drivers
The Use of Ford Trademarks in Internet Advertising
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Facebook Content

FordDirect has teamed up with the Ford Digital Team to deliver engaging Ford content to your Facebook page at NO COST starting in April!!  
 
We know it’s difficult to keep your social sites up to date, but it’s critical to provide rich and engaging content that is relevant to your customers.   During our pilot, we found that the customer engagement through Facebook is 74% higher when content contains a status + photo or video.  That is why, every week, FordDirect will create posts with vehicle and technology articles, photos, and videos that help you connect with and build relationships with your dealership’s fan base.

[FULL STORY]
 
The Use of Ford Trademarks in Internet Advertising

The Internet is ever-increasing in prominence as an advertising medium, and with this increase in prominence come issues related to use of Ford’s trademarks in that medium. The purpose of this communication is to raise two of those important issues with Ford’s dealership business partners. For the purposes of this communication, “Ford trademarks” means FORD and LINCOLN, as well as vehicle model names and other trademarks owned by Ford Motor Company.
 
[FULL STORY]
 
Selling U QuickTip
by Retailer Education & Training


Social media offers a new frontier for building long-term relationships with your customers. Being smart with social media means listening to your customers, responding to what you hear and having a strategy that ensures success.
[FULL STORY]
 
5 Key Drivers

Based on consumer research, we know what it takes to improve close rates, and we call it the Five Key Drivers. If a dealership provides at least 4 of the 5 key drivers on every lead response, they will close more sales. 

How much more? Based on sales data, those customers who received a quality dealer response, closed at 32.1%. That is an 20pp increase over the National Average close rate.
[FULL STORY]
 
Published by Ford Digital Team
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