Please join us for a VIP experience in the FordDirect display in the Ford booth at NADA. 

A private, VIP Dealer lounge will provide refreshments, Internet access or a quiet place to meet with your Regional Operations Manager to review your FordDirect services. Stop by to pick up your FREE gift. 

FordDirect staff will present short informational seminars about emerging technology, such as the new iPad Dealer Experience; the new DealerConnection Elite websites; and reputation management/ social media. Anyone who attends a FordDirect seminar, will receive a Mustang wireless mouse as a thank you. 

Everyone agrees that the Internet has changed the retail car business, but what does that mean? Yesterday we did not send emails, today we do? The changes the Internet has brought to our industry go far above the addition of new electronic communications mediums.

I know, I know. You are already using bulk email as a long term follow up tool with your Internet prospects and maybe even your sold customers to communicate current sales specials and incentives. Let be one of the first to congratulate you on recognizing the value of this simple yet effective tool.

 

A brief but informative video on how Ford’s Digital Suite of Services (DSS) work.  To view now click - HERE

Responding to Internet leads for success. To view now click - HERE

2012 is here and the way we made it from the depths of 2008 to now really makes this year a new beginning for our industry. Ford Motor Company has a completely revamped the Fusion and we have seen great reviews.

The Daily Finance said: “Ford took the wraps off its new Fusion -- and, it's visually stunning, a stylistic home run reminiscent of sleek ultra-luxury Aston Martin coupes. But it's not just a pretty face: Ford's new Fusion comes with a big surprise -- one that might turn out to be a game-changer.” The surprise is “a full-blown plug-in hybrid version, dubbed the Fusion Energi, set to debut later this year” according to the article.