The Ford, Lincoln and Mercury Lead Management Team is pleased to announce that the Digital Marketing Consultant program will continue for 2010. During every dealership visit, these agents will assist you with your internet business by executing a detailed checklist and action plan with you and your management team.

Social marketing is a new channel that empowers dealerships to connect directly with their consumers, leverage word of mouth, and stay top of mind to awareness and loyalty in their efforts.

If you’ve watched the social marketing videos like “Social Media revolution,” you know the massive audience that sites like Facebook and Twitter accommodate. But what does that mean for dealerships?

Differentiate your DealerConnection website with the DealerConnection Premier Customization Service, which will update and customize your DealerConnection website to provide a distinct look and enhanced functionality that will drive additional Internet referrals and sales to your dealership.

So you now are signing up for all different Social Media sites as a tool to help promote your dealership and its services in the community. Great! How do you keep up with all the different sites and keep current content posted to them. The Ford Digital Marketing Team has a great free tool that if you haven’t already discovered it, will help make your life a lot easier.