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In Troubled Times, Marketers Are Turning to Interactive
by Len Muscarella, President
Annual survey by PROMO magazine shows advertisers rushing to the Web for measurability, accountability, and return on investment
[FULL STORY]
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What’s the Next Step?
by Michelle Cameron, VP/Creative Director
Consider the basic "call to action." Do your users know what to do next?
[FULL STORY]
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IMA Update: May 2009
IMA wins multiple awards, launches a new Web site and secures a new engagement
[FULL STORY]
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