Which service plan is right for you? Alumni Connect is available in three different service plans: Reach, Optimize and Alumni Affiliate Network. One of our sales representatives will gladly walk you through the detailed features and functions of each plan and help you decide on an approach that best meets your needs. All three plans include IMN's comprehensive e-newsletter service with: Integrated content management system and editor Full subscriber list management and list segmentation tools Online archive for hosting of previously published e-newsletters Unique, graphical content tracking and relationship analysis engine Reach: Would you like the flexibility to reach out to your alumni in a variety of ways? Do you need to expand your online content and engage alumni with e-communications that go beyond an e-newsletter? Reach includes IMN's comprehensive Alumni Connect e-newsletter service as well as a companion blog (Weblog). The companion blog lets you invite alumni to participate in discussion threads embedded in your e-newsletter. Reach also includes a companion mini-site that you can link to your main alumni or college/university site. Use the mini-site to post a calendar of upcoming events, photos of alumni gatherings, special announcements — virtually anything you think will expand or enhance the alumni online experience. Whether you're a smaller college with limited resources seeking to maximize your online connection with alumni, or a larger university with a need to provide online coverage of special programs like alumni volunteer initiatives, this combination of an e-newsletter, a blog, and a mini-site can help you pull together a comprehensive, integrated program. Optimize: Are you a college or university with a well-established online alumni environment? Perhaps you're already publishing an e-newsletter but need a more sophisticated approach that delivers additional value? Our Optimize plan includes IMN's comprehensive Alumni Connect e-newsletter service, plus personalization features that enable you to address recipients by name and add information to the e-newsletter that is specific to them. It's called Optimize because it helps you create increasingly effective communications with your alumni. For example, Subscriber Trending reveals your most active subscribers and in doing so, identifies your best fund-raising prospects. An Extended Snapshot Report allows you to view and compare specific metrics across multiple issues. This can help you fine-tune the timing of your e-newsletter so that it arrives when it's most likely to be read. Over time, you'll also be able to spot readership trends so you know what content to keep, what to refresh and when readers tend to be most interested in certain topics. Alumni Affiliate Network: Say you're a college with highly active alumni chapters across the country and you want to support these dynamic organizations in the most useful way you can. Or maybe you're a major university with a need to communicate across a large network of alumni chapters, alumni special interest clubs, and other alumni associations. Alumni Affiliate Network lets you communicate with your entire alumni community while building upon alumni commitment to their local chapters, special interest clubs or other associations. Starting with a core e-newsletter issued by you and covering the overall college/university alumni perspective, individual alumni groups can then add local or special interest content before the e-newsletter is sent to their members. Each issue becomes a tailored edition with unique content for its own audience, while preserving the general look, feel and core messages of its parent and sister publications. This is the ideal plan for keeping alumni affiliate groups connected to their school, while engaging with individual alumni via their alumni chapter, club or association. Best of all, with IMN's Alumni Affiliate Network, publishing a multi-version e-newsletter which extends into and across the entire alumni affiliate network is as easy as publishing a single edition.