eZee Connect

eZee Connect allows franchise systems to reach customers on their preferred communication channel (email, web, mobile), with ready-to-go messages for individual franchisee markets. eZee Connect frees franchise organizations from costly, ineffective customer communication.

When you reach out and establish an ongoing dialog with your customers, you'll stay top-of-mind and they'll purchase more products and services from you, but there are right and wrong ways to email. You need:

• The Right Content
• The Right Control
• The Right Capabilities
  
  

The Right Content

Each eZee Connect e-newsletter delivers content proven to foster long-lasting customer relationships. IMN’s e-communication solution generates greater response rates compared to email blasts, striking the right balance between a soft-sell and hard call to action, which avoids turning off consumers. The magazine-style, professionally-written content cuts through consumer email clutter, resulting in greater readership and increased website traffic.

The Right Control

The solution enables franchisors, multi-unit operators, and marketing co-ops to control the messaging and branding in the e-newsletter. Franchisees can tailor each newsletter with information on special discount offers, store hours, photos, and directions. With a variety of content options available through the interactive design of the e-newsletter, the innovative marketing solution casts a wide net for potential sales.

The Right Capabilities

eZee Connect encompasses the capabilities that franchise systems need. The solution’s quick turnaround time and reporting capabilities make it easy to follow up with customers so they are more likely to remain loyal to the brand. Additionally, eZee Connect fosters online traffic to company websites, and is simple enough to use that it can be sent to market in a matter of minutes

For more information call 781-890-4700 or 1-866-964-6397