In the Press
Editorial Coverage
- IMN Loyalty Driver™ E-Newsletter Hits 1,000 Dealer Mark (September 29, 2008, iSM Today)
- Dana W. Pratt III, E-Business Director - Bill Marsh Auto Group (August, 2008, Digital Dealer Magazine)
- Bob Delano, Compliance Manager - Holman Auto Group (July 7, 2008, Digital Dealer Magazine)
- Dealer Profit Center, Consumer Preferences: Turn Them to Your Advantage (June 2008, Dealer Digest Daily)
- Digital Dealer Cover Story: Mikhail Melomed, Internet Director - Honda Mall of Georgia (May 2008, Digital Dealer)
- Dealer Profit Onion: How Dealers Can Produce a Monthly e-Newsletter That Grabs Eyeballs & Sells Cars (January 2008, Dealer Digest Daily)
- Over 700 Auto Dealers Nationwide Turn to IMN Loyalty Driver e-Newsletter (January 16, 2008, Yahoo Finance)
- Making the most of your e-Newsletter Analytics (Janury 15, 2008, Digital Dealer)
- Building a Strong Foundation for Life-Long Loyal Customers (December 6, 2007, iSM Today)
- A Connect-the-Dots Plan for Brand Prominence (August 13, 2007, iMediaConnection)
- How Does IMN Help Dealers Stay In Touch With Customers In the Long Term (August 7, 2007, Automotive Digest)
- A Drive-Thru Lesson on Video Streaming (June 18, 2007, iMediaConnection.com)
- How to Cultivate Life-Long Customers (May 31, 2007, Dealer Marketing Magazine)
- IMN Loyalty Driver - A New Way to Target Your Customers and Pull in Leads (March 2007, Digital Dealer)
- IMN Introduces Loyalty Driver(TM) Portal to Make Auto Dealership E-Newsletters Even Faster and Easier to Publish (February 6, 2007, The Auto Channel)
- IMN Launches Video Channels for Loyalty DriverT E-Newsletter Service (February 5, 2007, The Auto Channel)
- IMN Loyalty Driver: A New Way to Target Your Customers and Pull in Leads(page 36) (February 2007, Digital Dealer)
- VEHICLE VIDEOS: EYE CANDY FOR INTERNET CUSTOMERS (February 2007, AutoExec)
- A 5-Point Plan for Autos Growth (January 8, 2007, iMedia Connection)
- IMN Puts the Pedal to the Floor; Announces 300% Increase in Customers for IMN Loyalty Driver™ E-Newsletter Service for Auto Dealers (January 31, 2007, The Auto Channel)
- IMN Announces Integration Alliance with JMsolutions' Product, DealerUps™ CRM (January 30 2007, The Auto Channel)
- Cashing In (December 1, 2006, Aftermarket Business)
- Promotional e-Mail or e-Content? (December, 2006, Digital Dealer)
- IMN Adds $50,000 Sweepstakes Program to its Loyalty Driver™ E-Newsletter Service (November 1, 2006, the Auto Channel)
- IMN Adds $50,000 Sweepstakes Program to its Loyalty DriverTM E-Newsletter Service (November 1, 2006, DB Business News Boston)
- Dealers Using IMN E-Newsletters Can Now Attract Consumers with $50,000 Prize (October 31, 2006, Auto Remarketing)
- Issues in Focus: e-Marketing More Than the Latest Buzz (Auto Remarketing Today, October 1, 2006)
- Online newsletters help Holman Auto Group triple traffic to websites (September, 2006, Car Dealer Insider/Dealer's Edge)
- Driving Multi-channel Sales Success with e-Newsletters (May 2006, Auto Success)
- CRM to the 2nd Power: e-Newsletters (April 2006, Digital Dealer Magazine)
- All E-Mail Marketing is not Created Equal (March 15, 2006, Dealers Edge)
- E-Mail Marketing E-xplodes (March 01, 2006, Ward's Dealer Business)
- Auto Dealer Launches E-Zine Video Test (March 01, 2006, E-Centric)
- Volkswagen Dealer Tests Video in E-Zine (March 01, 2006, Chief Marketer)
- IMN Market Tests Video-Enabled e-Newsletters for Auto Dealers (February 14, 2006, dBusiness News Boston)
- Maximizing efficiency and marketing effectiveness in dealership parts & services departments (September 14, 2005, Dealership Marketing Center)
- Dealers turn to e-mail outreach to retain customers (September 12, 2005, Car Dealer Insider)
- Wheel and deal (September 1, 2005, DIRECT Magazine)
- This blog's for you (August 2005, Ward's Dealer Business)
- For dealers, it's in the email (July 2005, Ward's Dealer Business)
- Why start an e-mail newsletter (May 11, 2005, ChiefMarketer)
- ID the real customers (May 2005, DealersEdge Essential Office Manager Magazine)
- Sophisticated e-newsletters create interest, detect and qualify Buy Signals (January 2005, Auto Success Magazine)
- How to measure e-newsletter results (December 2004, Auto Success Magazine)
- Is your marketing ignoring half of your revenue-producing customers (November 2004, Auto Success Magazine)
- Dealer e-newsletter program launched (November 2004, Digital Dealer Magazine)
Press Releases
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Since using IMN’s Loyalty Driver, Penske Indianapolis' web and phone leads are up 200% per month on average and open rates for each e-newsletter are between 25% and 35%, while opt-out rates remain incredibly low.
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