For AutomotiveSee it in Action >
The automotive industry relies on brand loyalty and customer recommendations. Success in the industry is based on generating and maintaining those relationships to move vehicles, services and parts. With so many choices available for dealerships to converse with potential buyers – online, print, television, radio and face-to-face – it is also critical that they stay top-of-mind with customers.
IMN's email newsletter and social media services connect with customers and prospects wherever they are online – email, mobile and social media.
From board member Steve Wilhite, a former Hyundai executive to key hires from the automotive industry in IMN's executive, editorial, product strategy, client services, sales and OEM departments, IMN knows auto. Editorial Director Craig Fitzgerald, former Editor of Hemmings Sports & Exotic Car, monitors all automotive articles for editorial quality and brand compliance.
Our store has used Loyalty Driver for nearly 6 years now and we are constantly amazed at the traffic and results we are getting. We've looked at all the other vendors out there and nobody can match the quality and service of IMN.Joseph F. Hobbs Jr.
Internet & Business Development Manager
Mercedes-Benz of Princeton
Over 1,900 dealerships serious about customer engagement and staying top-of-mind with prospects include Loyalty Driver email newsletters in their digital marketing mix.
Loyalty Driver Premier takes your newsletter service to the next level. By combining the behavioral data from your IMN newsletter with DMS data, Loyalty Driver Premier ensures you deliver the right message to the right person at the right time...all from a single platform.
DMS data and IMN Newsletter behavioral data are combined to ensure the identification of the right recipients for delivery of the right message at the right time. This can be applied to sales and service campaigns.
Loyalty Driver Premier can be customized to the needs of your dealership with different levels of account management and creative/design support designed to save each dealer time and money.
Loyalty Driver Premier campaigns can be automated and/or triggered (based on both behavioral and DMS data) which means you only have to create them once and the system will do the rest of the work.
Loyalty Driver Premier reporting draws on behavioral cues from the newsletter, provides insights on open, click and engagement metrics, and comes full circle through integration with DMS data to show purchases influenced by each specific follow up campaign. It also provides standard reporting metrics to show additional (non-transactional) value (open rate, number of click-throughs, etc...)