As a not-for-profit member-owned organization, building personal relationships is just as important as providing your members with highly competitive rates for loans, mortgages, savings and checking accounts. For credit union marketing managers, being in touch and engaged with your members when they need you is critical.
One way to stay in touch and engaged with your members is through a branded email newsletter that is professionally written, passes regulatory and compliance standards, is delivered consistently each month, is easy to manage – and is valued by your members.
Loyalty Driver® for Credit Unions is the email marketing solution for credit unions, large and small. Offering fresh and appropriate content addressing financial topics relevant to your membership, this turnkey newsletter service is designed to you save time and money while you keep your credit union top-of-mind for member services.
A consistent brand image is important, especially when it may be tied to a larger corporate brand entity, but your local branches need a sense of individuality and a connection to their local communities, too. You need to strike the right balance of consistency and individuality in the newsletter and that is an IMN specialty.
IMN creates a branded email newsletter template that adheres to your corporate branding and messaging specifications, but is flexible so you can add your own content, such as local promotions, branch hours and even special member events.
Build relationships with your members and increase your marketing productivity with the power of exclusive content, social networks, online access and control, audio and video, as well assistance with the heavy lifting from an expert account manager – capabilities not found in every email newsletter service.
Your members can easily share newsletter content to Facebook, Twitter and Linkedin, driving the viral spread of your articles and promotions with the click of a button.
Written exclusively for your member audience, IMN's editorial team delivers a variety of engaging and relevant lifestyle, entertainment, and financial content designed to move your members through the decision making process. This quality content mix results in regular readership and more satisfied members.
Our content passes through a rigorous compliance process, ensuring your newsletter is compliant with regulatory guidelines.
Backed by a full suite of tracking and analytics, IMN gives you complete insight into which email newsletter articles, promotions, products and services are most popular and most impactful with your membership.
Easy to read and understand, IMN analytics also highlight those customers that responded to articles and promotions, making it fast and easy to identify those members that you will want to follow up with.
An expert is ready to help you along the way. Our account managers speak your language and deliver results. We understand credit unions and we will continually help you optimize your program for long term success.