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As an insurance provider, you understand that much of the success of your company comes from the success of your field sales agents. Yet, it's very difficult to replicate your finest agent's best practices and communication tactics across the field. Keeping your best agents in touch and engaged with your customers when they need help is critical.
You need a branded email newsletter communication that is professionally written on behalf of all your agents, passes regulatory and compliance standards, is delivered consistently each month, is easy to manage – and is valued by your clients and customers.
Loyalty Driver for Insurance is the email marketing solution for insurance providers, large and small. Offering fresh and appropriate content addressing financial and lifestyle topics relevant to your policyholders, this turnkey newsletter service is designed to save time and money and keep your company and its agents in front of your customers.
A consistent brand image is important, especially when it is tied to a larger corporate brand entity. But your field agents need a sense of individuality and a connection to their local communities, too. Striking the right balance of brand consistency and agent individuality in your newsletter is an IMN specialty.
IMN creates a branded email newsletter template that adheres to your corporate branding and messaging specifications, but is flexible so an agent can add their own content, such as their photo, local community happenings, branch hours and even special customer events.
Agents build better relationships with policyholders and increase their selling productivity with the power of exclusive content, social sharing capabilities, online access and control, as well as audio and video – capabilities not found in every email newsletter service.
Your customers can easily share newsletter content to Facebook, Twitter and Linkedin, driving the viral spread of articles and promotions with the click of a button.
Written exclusively for your customers, IMN's editorial team delivers a variety of engaging and relevant lifestyle, entertainment, and financial content designed to move your customers through the decision making process. This quality content mix results in regular readership and more satisfied policy holders.
Our editorial content passes through a rigorous compliance process, ensuring your newsletter is compliant with regulatory guidelines.
Backed by a full suite of tracking and analytics, IMN gives you complete insight into which email newsletter articles, promotions, products and services are most popular and impactful.
When your engaged customers signal they are in-market for your product and services, your agents will be automatically alerted through Warm Call™ Reports. Each Warm Call report lists the people that responded to articles and promotions, making it fast and easy to identify hot leads and interested prospects. Include your own best practice call script to turn every follow-up call into sale.
Corporate needs to stay in regular contact with their field sales agents. The Loyalty Driver platform can deliver email communications to the field about new product and service announcements, training, special promotions, reward recognition and so much more.
An expert is ready to help you along the way. Our account managers speak your language and deliver results. We understand the insurance industry's needs and we will continually help you optimize your program for long term success.