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It isn't rocket science...
Even NASA depends on sales leads
by David Kandler
NASA depends heavily on leads to find U.S. businesses that are willing to become research and development partners of the agency.
[FULL STORY]
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Follow this checklist to achieve sales-lead success
by M. H. "Mac" McIntosh
You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy sales people who have new customers and unhappy salespeople who have lost sales.
Here’s a checklist of questions to ask yourself to determine if you have the best chance of being successful:
[FULL STORY]
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Postcards are effective tools
by M. H. "Mac" McIntosh
As marketing costs continue to climb, you need to find ways to maximize your results without blowing your budget.
With that in mind, here are ten tips for using cost-effective postcards as part of your direct-marketing and relationship-marketing programs.
[FULL STORY]
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Qualifying questions that need to be asked
by Michael A. Brown
When talking with prospects and trying to qualify them, be sure to find out about the following topics:
[FULL STORY]
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Put the Sales Lead Expert to work
If sales leads play a role in your company's success, and your company sells products or services to businesses, consider putting Mac McIntosh to work for your company.
[FULL STORY]
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| MEET MAC MCINTOSH |
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 M. H. "Mac" McIntosh has been described by many as one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.
With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.
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