Mac McIntosh's Sales Lead Report (tm) for business-to-business sales & marketing professionals
Volume 1, Issue 2  
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CONTENTS
‘Boot camps’ arm resellers with marketing skills
How to boost direct-marketing results
The ‘branding or leads’ pendulum has swung again
Reduced advertising translates into decreased sales
Feed your CRM system
Sales management should set sales lead goals for marketing
Study shows companies fail to respond quickly to inquirers
Trade show visitors won’t wait long, so keep booth fully staffed
Sell your company’s strengths
DM Days New York 2002 Conference and Expo
Put the Sales Lead Experts(tm) to work!
Need a great speaker for your next conference or meeting?
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ARCHIVE
Volume 1, Issue 1
October 16, 2001
‘Boot camps’ arm resellers with marketing skills
by Thomas Kerr

Attendees take home a 100+ page workbook filled with reference materials and work sheets they can use back at the office. Find out the secrets of how a major software company increased sales by training its reseller partners to generate more leads.
 [FULL STORY]
 
How to boost direct-marketing results
by M. H. "Mac" McIntosh

Tired of spending a fortune to send out costly direct-mail pieces, only to get little or no response? Learn how to increase your response rate and – at the same time -- cut costs.
 [FULL STORY]
 
The ‘branding or leads’ pendulum has swung again
by M. H. McIntosh

Today, many of the companies that bet heavily on brand advertising are out of business or struggling to survive. Meanwhile other companies are prospering. Their secret?


 [FULL STORY]
 
Reduced advertising translates into decreased sales
Reducing advertising can slow or stop your sales If you’re tempted to reduce your company’s advertising budget during this economic slowdown, you may want to reconsider. This study shows why.
 [FULL STORY]
 
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Published by Mac McIntosh Inc.
Copyright © 2001 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730 		TELL A FRIEND
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