Are you losing too many sales?
by M. H. "Mac" McIntosh
Your company may be losing three out of four sales. Here's why and what you can do about it.
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Six surefire tips to make sure your newsletter gets read--not tossed or deleted
by Dave Kandler
A newsletter expert shares proven techniques to make sure your customer newsletter is an attention grabber that holds readers’ attention and gets results.
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Direct mail: Don't get lost in the details
by M. H. "Mac" McIntosh
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important...
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Seven rules for direct marketers
by Alan Rosenspan
Become a successful direct marketer by following these basic tenets with your internal and external customers.
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Make sure your market research questionnaire is not the weakest link
by Earl Wilson
A poor market research questionnaire could lead to bad corporate decisions and a loss in profits. That’s why it’s crucial that you follow these tips to make sure your questionnaire is composed and pretested carefully.
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Five things not to say to your web designer and why
by Jim Somers
To create an effective website, you must work closely with your web designer and have reasonable expectations. Follow these suggestions to build an exceptional relationship with your designer – and an exceptional website.
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Update on trade show costs
New study results released
Are trade shows still a cost effective way to capture future sales? Learn the results of a new study released by the Center for Exposition Industry Research (CEIR).
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Nineteen tips for generating more high-quality trade show leads
by M. H. "Mac" McIntosh
Your industry’s major trade show is coming up. Now is the time to start preparing. If one of your exhibit goals is to get more, high-quality sales leads, consider using these techniques.
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