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Determine your message before you start writing
by Dianna Huff
If you've had the misfortune of spending too much time trying to write your marketing copy, it's probably because you haven't figured out exactly what your copy needs to say. Dianna Huff, an expert on the subject, gives you the questions to ask to help you nail down your messaging.
[FULL STORY]
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Finding the ideal marketing communications agency
by Peter Altschuler
If your company isn't getting a sufficient return on investment from its marketing communications (and especially if it has no idea whether it's getting an ROI at all), it may be time to get professional help - from a marketing communications agency. What do these agencies do and how do you know that you need one? Peter Altschuler from Wordsworth & Company takes you through the process.
[FULL STORY]
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Put the Sales Lead Expert to work
If sales leads play a role in your company's success, and your company sells products or services to businesses, consider putting Mac McIntosh to work for your company.
[FULL STORY]
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Advertising and PR: What's the difference?
by James D. Schakenbach
Advertising and PR each have inherent advantages and disadvantages for disseminating messages to a target audience. Use them to minimize your risk and maximize your exposure.
[FULL STORY]
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Five things your salespeople really need from marketing
by Jill Konrath
If you're about to launch a new product or service, here are the key things your salespeople really need from marketing.
[FULL STORY]
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Improve seminar attendance
by Donald Quattrochio
Does driving attendance at marketing events make you nervous? As if it were not hard enough, today's economy is making it near impossible. This article defines a proactive solution to this growing problem.
[FULL STORY]
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Ten Internet marketing ideas
by M. H. "Mac" McIntosh
There are often a number of quick and simple things you can do to improve the effectiveness of your Internet marketing. Here are ten ideas to get you started.
[FULL STORY]
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| MEET MAC MCINTOSH |
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 M. H. "Mac" McIntosh has been described by many as one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.
With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.
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