|
|  |
|
|
Steps to implementing a marketing program that drives sales
by M. H. "Mac" McIntosh
Do you need to drive sales with your marketing? Here's an outline of the steps involved in putting your marketing programs together.
[FULL STORY]
|
Top ten tips for working well with bosses
by Pam Schulz
Does your relationship with your bosses have room for improvement? Maybe these proven techniques will help.
[FULL STORY]
|
Email spam filters: How to deal with the presumptuous postman
by Andrew Benkard
B2B marketers now have another skill to learn: how to keep their newsletters and emails from being presumptively deleted—before being seen by their customers.
[FULL STORY]
|
Telemarketers behaving wisely and profitably
by Michael A. Brown
Not cold-call? And still produce leads and sales? Yes! Read all about it…along with two other successful lead generation heresies.
[FULL STORY]
|
Put the sales lead expert to work
If sales leads play a role in your company's success, and your company sells products or services to businesses, consider putting Mac McIntosh to work for your company.
[FULL STORY]
|
Sales and marketing associations
If you’re a business-to-business sales or marketing professional, these links to industry associations may interest you...
[FULL STORY]
|
An entrepreneur’s guide to successful trade press coverage
by James D. Schakenbach
Here’s a public relations expert’s tips for getting coverage by the trade press.
[FULL STORY]
|
|
| MEET MAC MCINTOSH |
|
 M. H. "Mac" McIntosh has been described by many as one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.
With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.
|
|
