Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals


Volume 3, Issue 4

TOPICS

CONTENTS

How to determine your marketing budget
and get it approved

What do sales and marketing professionals
expect will happen to their budgets in 2004?

Getting a higher return on investment from
your marketing communications

Need a compelling speaker for your next meeting?

Put the sales lead expert to work

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Telephone Numbers:
800-944-5553 or
401-294-7730

Fax Numbers:
800-944-5513 or
401-679-0176

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Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA

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PAST ISSUES

Volume 3, Issue 3

Volume 3, Issue 2

Volume 3 Issue 1

Volume 2, Issue 7

Volume 2, Issue 6

Volume 2, Issue 5

Volume 2, Issue 4

Volume 2, Issue 3

Volume 2, Issue 2

Volume 2, Issue 1

[MORE]

How to determine your marketing budget
and get it approved
by M. H. "Mac" McIntosh

Use these techniques and you'll be smiling when your marketing budget is approved.

Fall brings colorful leaves, children returning to school and marketing professionals sharpening their pencils to project their best view of the financial needs for the new year. There are a number of different approaches to creating marketing budgets, but only one that gets you onto the winning team.
[FULL STORY]

What do sales and marketing professionals
expect will happen to their budgets in 2004?
by M. H. "Mac" McIntosh

Learn what sales and marketing professionals expect to happen to their budgets in 2004

Will sales budgets increase? How about marketing budgets? Learn the results of a recent survey of Sales Lead Report reader’s expectations for sales and marketing budgets for 2004.
[FULL STORY]

Getting a higher return on investment from
your marketing communications
by Jim Schakenbach

You can no longer afford to throw money at advertising and marketing and hope that awareness and sales will follow. Here are an expert’s suggestions for what you need to do if you want a higher return on your marketing communications investments.
[FULL STORY]

Need a compelling speaker for your next meeting?
If you’re looking for an entertaining, high-content sales or marketing speaker, consider Mac McIntosh. Learn why dozens of leading corporations and associations have repeatedly hired Mac McIntosh to speak at their meetings and conferences.
[FULL STORY]

READER SURVEY

What do your CEO and CFO think about marketing?

Does your CEO think marketing plays an important role in your company's success?

	Our CEO thinks marketing is VERY IMPORTANT to our company's success
	Our CEO thinks marketing is SOMEWHAT IMPORTANT to our company's success
	Our CEO thinks marketing is NOT VERY IMPORTANT to our company's success
	Our CEO thinks marketing in NOT AT ALL IMPORTANT to our company's success
	I haven't a clue what our CEO thinks about the importance of marketing in our company's success

Does your CFO think marketing plays an important role in your company's success?

	Our CFO thinks marketing is VERY IMPORTANT to our company's success
	Our CFO thinks marketing is SOMEWHAT IMPORTANT to our company's success
	Our CFO thinks marketing is NOT VERY IMPORTANT to our company's success
	Our CFO thinks marketing is NOT AT ALL IMPORTANT to our company's success
	I haven't a clue what our CFO thinks about the importance of marketing in our company's success

[See Results]

MEET MAC MCINTOSH

M. H. "Mac" McIntosh is one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.

With his more than 20 years of sales and marketing experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.

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