Progress In 2013 Poised To Propel IMN Into The Future

 I Make News (IMN) continues to position itself as a leader in the digital marketing industry, and progress in 2013 announced today by the company shows why.

Looking back at 2013, IMN celebrated three major company milestones:

  • The company launched Loyalty Driver Premier™, a product that integrates data from the company's newsletters with data from an automotive retailer's dealership management system (DMS).
  • The company won the ETHOS Award for Partnership, presented annually by the Direct Selling Association (DSA) to companies that make a measurable impact on the growth, development, and profitability of the DSA's members.
  • Finally, the company was acquired by Reynolds and Reynolds, an industry leader in automotive retailing software and solutions, and will be added to its digital marketing and advertising services.

Loyalty Driver Premier

Loyalty Driver Premier is a fully managed service that provides automotive retailers with a comprehensive targeted marketing campaign manager. It integrates DMS data with behavioral data from IMN newsletters to deliver relevant and timely messages from a single platform.

Loyalty Driver Premier operates on a customizable platform that can fit individual dealer's needs. It is differentiated from other email campaign management solutions based on IMN's ability to merge the transactional DMS data with behavioral data, while also providing closed-loop reporting that shows how many sales or service opportunities each campaign influenced.

DSA ETHOS Award for Partnership

IMN was presented with the ETHOS Award for Partnership given annually by the DSA at their 2013 Annual Meeting. The award was received on behalf of IMN by Michelle Larter, worldwide director, Direct Selling, and recognized IMN for its commitment to making a measurable impact on the growth, development and profitability of direct selling members of the DSA.

"For nearly a decade, IMN has been instrumental in helping direct selling organizations consistently and profitably engage with their customers and prospects through the use of IMN's Loyalty Driver," Larter said. "We are humbled that our customers nominated us for the Direct Selling Association's ETHOS award based on their success with our program and our team, and we look forward to working with our direct selling customers to send many more successful email newsletter campaigns and celebrate the success of the programs along the way."

Reynolds and Reynolds Acquisition

Reynolds acquired IMN in August and added the company to its portfolio of digital marketing and advertising services. The acquisition immediately helped Reynolds expand its offerings in the automotive industry, as well as build on IMN's broader customer base to expand beyond automotive into new vertical markets.

"Already, we've made substantial progress integrating IMN into our current digital marketing offerings, and our customers have embraced it," said Robert Burnett, senior vice president at Reynolds who oversees the company's digital advertising and marketing products. "IMN's expertise in branded newsletters and campaign content is helping us grow and expand the Reynolds business in digital advertising and marketing. At the same time, we can support IMN's product development in a more substantial way than IMN could have done as a small start-up. We're very excited about what the future holds for both brands."

Burnett added that, in addition to automotive, IMN has developed an extensive customer base in the direct selling, banking, credit union, insurance, technology, and franchise industries. As a result, the acquisition provides Reynolds the opportunity to grow the company's marketing services and digital technology within these markets.

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