WALTHAM, Mass. – September 5, 2012 – IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced expanded capabilities of its IMN Loyalty Driver™ solution for financial services and insurance organizations. IMN offers a customizable newsletter built to protect a firm's brand integrity while providing content that enables advisors and field representatives to stay connected with their clients, and grow their businesses. With the newsletters' built-in analytics, organizations can send follow-up offers based on reader engagement, giving reps another relevant touch point.
IMN works with more than 75 financial organizations including banks, credit unions, wealth management and insurance firms. IMN Loyalty Driver for Financial Services and IMN Loyalty Driver for Insurance support effective multi-tier marketing communications strategies. Brands can consistently communicate using approved content that addresses financial planning and lifestyle topics with the flexibility to allow representatives to add their own corporate-compliant content including a photo or special client event details. Additionally, organizations use the IMN newsletter to communicate directly with the field about new product and service announcements, training, special promotions, reward recognition and more.
"IMN enables efficient field-to-customer communications and strikes a valuable balance between brand consistency and advisor individuality that accelerates client engagement," said Paul Molinari, executive director, IMN. "We have a strong customer base in the financial services industry and know the right mix of content that will engage, entertain and pass the rigors of compliance. IMN's turnkey newsletter service is designed to save time, money and keep advisors and agents in front of clients."
Accelerate Engagement with Content-Driven Newsletters
IMN's editorial team delivers a variety of engaging and relevant lifestyle, entertainment and financial content designed to accelerate clients through the decision making process. This quality content mix results in regular readership and more satisfied clients. Additionally, IMN's editorial content is submitted to a rigorous compliance process, ensuring newsletters are compliant with all regulatory guidelines and void of possible copyright infringement issues.
With the power of exclusive content, social networks, online access and control, as well as audio and video – capabilities not found in every email newsletter service – clients can easily share branded newsletter content to Facebook, Twitter and LinkedIn, further driving advisor and brand visibility for referrals.
Measured Results Delivered Automatically
Backed by a full suite of tracking and analytics, IMN provides detailed insight into which email newsletter articles, promotions, products and services are most popular and impactful, and triggers alerts around key buying signals. This enables representatives to act and take advantage of potential bundled, up-sell or cross-sell opportunities.
When clients signal they are ready to engage, advisors will be automatically alerted through Warm Call™ Reports. Each Warm Call report lists the people who responded to articles and calls-to-action, making it fast and easy to identify hot leads and interested prospects.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.