WALTHAM, Mass. and LONDON, Ontario – September 25, 2012 –IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today celebrated its successful five year partnership with MyAutoNews.ca, one of Canada's leading providers of internet-based marketing for automotive dealerships. Under the terms of the agreement, MyAutoNews.ca is the exclusive provider of IMN's automotive marketing solution, IMN Loyalty Driver for Automotive, throughout Canada.
The post-recession automotive industry relies on building lasting relationships with customers. Generating brand and dealer loyalty is not an easy task, but it has been proven that those dealerships that have regular, relevant contact with customers see resulting benefits in sales of vehicles, services and parts. IMN Loyalty Driver for Automotive combines original, SEO-friendly content, exceptional service and industry-specific expertise with behavioral targeting to deliver a comprehensive, turnkey email newsletter service for automotive dealers that can help build and enhance those relationships.
MyAutoNews.ca sends out between 250,000 – 275,000 email newsletters each month to and on behalf of its dealership customers. "One of the biggest worries dealerships have about newsletters is whether they will take time away from job number one—selling vehicles, services and parts," said Morgan van Holst, Operating Partner at MyAutoNews.ca. "The ability for dealers to quickly and easily edit the newsletter if desired to include local offers and information is a huge advantage, and allows dealers to build direct relationships with their customers without wasting any time."
Communication is only half the story—dealers need a solution that provides insights from those communications, and allows them to use what they've learned to improve future targeted sales efforts. IMN Loyalty Driver for Automotive combines original and relevant content with behavioral data on your audience, making it easy to identify customers who are in-market, providing dealers a unique opportunity to engage before a prospect shops the competition. "These analytics are a powerful tool," continued van Holst, "as they give dealerships a crystal ball into where customers are in the buying cycle and what their intent is, so they can be quickly contacted with information or a special offer."
Once a newsletter is sent, IMN's tracking and reporting suite begins analyzing results. Actionable reports allow dealers to monitor delivery and readership statistics; evaluate response rates; determine trends in article popularity; and assess which promotions, topics and products incent customer engagement. In addition, BuySignals™ are embedded throughout the newsletter to drive sales and service calls. Dealers can identify those who responded through standard reporting.
"Canada's automotive industry has seen an excellent recovery—and many pundits believe the industry will return to pre-recession levels this year," added Ben Levitan, CEO at IMN. "The fact that the industry has improved and consumers are purchasing vehicles is exactly why digital marketing solutions that can help your dealership remain top-of-mind are so important. Dealers need to quickly and efficiently provide direct communications that are timely, include desired content and do not overwhelm the customer."
Another capability of IMN's solution that was important to MyAutoNews.ca and its customers was the ease with which newsletter content could be offered in both English and/or French as needed. The ability of the service to provide versions in both official languages is a huge advantage.
MyAutoNews.ca will be showcasing IMN Loyalty Driver for Automotive at the 2012 Canadian Digital Dealer Conference II, taking place September 25 in Toronto, Ontario; September 26 in London, Ontario and September 27 in Ottawa, Ontario.
MyAutoNews.ca is a completely Canadian owned and operated company, specializing in providing internet-based marketing for automotive dealerships. The company creates professional-looking e-newsletters and delivers them to its customers' clients and prospects. Every issue comes ready-to-send or can be easily customized. MyAutoNews.ca also provides users with in-depth reports that help target marketing to readers, by tracking who was reading what articles, coupons, promos and surveys. For more information, please visit: www.myautonews.ca.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.