WALTHAM, Mass. – February 12, 2013– IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today issued three tips to help content marketers avoid trademark infringement. The best practices focus on often overlooked or misunderstood rules that could lead to significant legal risk and financial penalties if ignored.
"Content marketers are always looking for ways to tie into timely events as a relevant way to connect with customers and prospects," said Nancy Liberman, chief marketing officer, IMN. "With celebrities preparing to gather at the Dolby Theatre for the motion picture industry's most coveted awards, we thought this was an opportune time to remind the industry of ways to avoid putting their organizations at significant legal risk, including refraining from the temptation of using the name of trademarked events in business communications."
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.