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IMN - About Our Company

IMN and the Content Marketing Institute to Lead Live Twitter Chat on Content Marketing at 12 noon on Thursday, August 8

WALTHAM, Mass. – August 7, 2013IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its content marketing tweet chat with the Content Marketing Institute, taking place tomorrow. The tweet chat will discuss some of the key topics and findings that emerged in IMN's recent content marketing survey (which polled marketers to learn more about the current state of their content marketing programs) and function as an interactive discussion with attendees on hot trends in content marketing.

Who:

  • Michelle Linn, content development director, Content Marketing Institute (@MicheleLinn)
  • Craig Fitzgerald, editorial director, IMN (@vespafitz)
  • IMN (@LoyaltyDriver) will host

What:

For the second year in a row, IMN conducted a survey by polling marketers on one of the most talked about marketing practices – content marketing. The goal of the survey was to better understand how these marketing professionals view content marketing as it fits within the context of their marketing strategy, how formal of a strategy they have in place, how they measure the effectiveness of their content marketing program, and the challenges and successes they have had in executing content marketing programs to date. The results of this year's survey can be found here: http://www.imninc.com/lp/content-marketing-research-report-2.

Where: 

 

Use the hashtag #contentcounts to participate in this live discussion. Host @loyaltydriver will post tweets in real-time to @michelelinn and @vespafitz. Direct questions to @loyaltydriver and include hashtag #contentcounts.

When:

Thursday, August 8 from 12:00 noon – 1:00 p.m. ET

Why:

The purpose of this tweet chat is to address questions and share trends and best practices with experts in content marketing.

About IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.