Every year, vendors publish surveys evaluating the multiple information sources that buyers consult in making purchase plans. While the percentages may vary, peer references or references from friends are always atop the list. Consumers are comfortable taking advice from others they view as having similar needs, similar challenges, and similar choices.
That trend becomes very important if you're producing hundreds of newsletters each month, and it's an integral part of our editorial strategy. We build content from peer to peer. All of our content speaks the language of the industry it serves because it's written by professionals with domain experience and expertise. Whether writing for direct selling consultants, automotive dealers, or financial advisors, we have a team of professionals that relate to your pain points and know how to write content that resonates.
Producing quality, relevant content is no easy feat. In fact, we have an editorial team of industry experts to produce the most accurate, brand and industry compliant, current content out there. We leverage true professionals with the domain expertise to build your newsletters each month — not interns or temps, not college students — but true professional writers who have worked in the automotive, financial services, direct selling, franchise, and email marketing industries.
Content is critical because it reinforces your brand, your company, and your people as trusted advisors. Content lets you tell your story and provide all the information that will interest and inform prospects and customers with whom you want to build long and profitable relationships.
The IMN Advantage
At IMN, our editorial team is ready to serve as an extension of your team. They're dedicated to creating content — social content, product articles, lifestyle pieces, and how-to tips for a variety of markets.
It's one of the things that we do best. Our team comes out of the industries in which you work; they speak your language and know your pain points. Our editorial team works as an extension of your own team, building content to entice your customers to keep coming back — in fact, IMN newsletters have an average opt-out rate of less than 1 percent. Whether it's a blog post, best practices on responding to negative social media posts, or a piece to announce that you're sponsoring a local event, we're here to help you reach your content marketing goals.
We rely on highly skilled professional writers, just like those you'd hire yourself to ensure the quality that we expect and you rely upon. Whether you're looking to engage with customers through a newsletter, through social networks, or a combination of both, IMN is your high-impact content partner.
We know your audience. We speak their language. It's an unbeatable combination.